Mumbrella Awards shortlist announced, CHE Proximity and Thinkerbell net 10 nominations each
The shortlist for the 2020 Mumbrella Awards has been announced after a record number of entries was received across the 30 categories.
For the safety of the industry, this year’s presentation will be carried out live online on October 8 and will be free to view
CHE Proximity and Thinkerbell came away with the most shortlisted entries, at 10 each. CHE Proximity gained nods in categories including Media Agency of the Year, Full Service Agency of the Year, Pro Bono Campaign of the Year and the Mumbrella Award for Insight, among others. Thinkerbell was shortlisted in categories including Industry Leader of the Year (Margie Reid), Creative Agency of the Year and the Mumbrella Award for Culture.
Other notable achievements included The Monkeys, with eight shortlisted entries including three in TV Ad Campaign of the Year; Special Group with eight shortlisted entries including Creative Agency of the Year; and tourism commissions from the Northern Territory and South Australia gaining multiple nods across a range of categories.
TV and radio personality, Ash London, will host the virtual ceremony
Due to COVID-19, the Mumbrella Awards will not be run in person this year. Winners will instead be announced in a live virtual ceremony hosted by TV and radio personality, Ash London.
The virtual ceremony will be free to view here and will take place on October 8 with a start time to be confirmed shortly.
The official shortlist is below:
- Under-30 Achiever of the Year
- Cindy Tan, Growth Marketing Manager, Capital Labs
- Henry Innis, Managing Partner, Mutiny
- Hoang Nguyen, Director of Engineering, CHE Proximity
- Isaac Lai, Digital Strategy Director, Akcelo
- Lachlan Roach, Senior Analyst | Commercial Strategy & Corporate Developments, Foxtel Media
- Best Use of User Experience
- Hungry Jack’s Digital Transformation – Adrenalin for Hungry Jack’s
- Hyundai | Customer Centric Experiences that Delivered Results – Orchard for Hyundai
- Pictures that Speak – SCA with Alkira and Publicis Worldwide, for Queensland Eye Institute Foundation.
- Queensland.com, Come as you are, Leave a Little Different – CHE Proximity for Tourism and Events Queensland
- Starsnaps – Made In The Pile with Mirage Mahal for Perth Glory FC, Venues West
- Mumbrella Award for Innovation
- Changing the Perception of the Top End – Tourism Northern Territory
- App Development Finance Innovation – Elegant Media
- Purple Hive – Thinkerbell for Bega – B Honey
- SATV – South Australian Tourism Commission with TBWA Adelaide and Wavemaker
- The Booster Tag – CHE Proximity with Guilty for RACV & TAC
- What’s for Dinner? 2019 – Coles
- Mumbrella Award for Data-Driven Marketing
- AAMI Crash Index – Suncorp Group with OMD and Ogilvy for AAMI
- Four Second Reviews – AnalogFolk (Sydney) with Omnicom and Orchard for Hyundai
- Removing the Pain from Parking – HYLAND for Sydney Airport
- T20 Women’s World Cup – CHE Proximity for T20 Women’s World Cup
- Transforming Telstra’s Performance with Data – OMD for Telstra
- Best Use of Real-Time Marketing
- Live a Lot, with a Little Help from Google – PHD with R/GA for Google
- Macca’s Monopoly – Playing to WIN! – OMD for McDonald’s
- Matesong – M&C Saatchi with UM for Tourism Australia
- Tim Tam British Collection – Publicis Groupe via The Neighbourhood for Arnott’s
- Best Use of Face-to-Face/Experiential Marketing
- Ambition Wanted – The Monkeys, Part of Accenture Interactive, with Scoundrel, The Editors, Thinkerbell and Mindshare for CGU Insurance
- Infinite Experience – Jack Morton Australia with Harry the Hirer for Samsung
- Selfish Saturday – Pedestrian Group for The House of Angostura, Sportsgirl, Jose Cuervo, Helium and Modibodi
- Shark Bait – Special Group New Zealand and Australia, Wonder Group, Fraser Cars and Cutting Innovations for Uber Eats
- Tools Down, Surf’s Up – Mercedes-Benz Vans Australia and Character + Distinction
- Content Marketing Strategy of the Year
- Beer Run – M&C Saatchi, Carat Australia, Frank PR and Pedestrian for BWS
- Changing the Perception of the Top End – Tourism Northern Territory
- Good Morning World – Special Group New Zealand and Australia for Tourism New Zealand
- MACHINE – Audi Australia with 303 MullenLowe and FINCH
- Together in Art – Art Gallery of New South Wales
- Marketing Technology Company of the Year
- Impact
- Magnite
- Partnerize
- PLAYGROUND XYZ
- The Trade Desk
- Promo or Experiential Agency of the Year
- 31ST:SECOND
- Bastion EBA
- Jack Morton Australia
- Yakusan Brand Experience Group
- Specialist Agency of the Year
- 3rdspace
- Cultural Perspectives
- Jack Nimble
- Orchard
- The General Store
- Emerging Agency of the Year
- Bellwether Agency
- Half Dome
- Jack Nimble
- Nightjar
- We Are Different
- Production Company of the Year
- Guerilla Creative
- Jack Nimble
- Onion TV
- Revolver / Will O’Rourke
- Visual Domain
- Pro Bono Campaign of the Year
- Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
- Dream Baby Dream – SDWM with E Front and Sam I Am for Spinifex Gum
- Katy Perry – Fight On – A Show of Gratitude For The Firefighters and their Communities – Katy Perry with 160over90, ICC T20 World Cup, Visit Victoria, TEG Dainty, Ticketek and Brighter Days Festival for The Firefighters and their Communities
- The Pyjama Foundation: The Story of the Pyjama Angels – OMD with OMD Create for The Pyjama Foundation
- Ad Campaign of the Year
- #BookThemOut – South Australian Tourism Commission with TBWA Adelaide and Wavemaker
- Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand
- Home Insurance for Koalas – The Monkeys, Part of Accenture Interactive, with Revolver / Will O’Rourke, Sonar Music, Squeak E. Clean Studios, ARC EDIT, Fin design, Thinkerbell, Havas Sports & Entertainment and Mindshare for NRMA Insurance
- The Miracle Ham – BMF for ALDI Australia
- The Mitey Battle – Thinkerbell for Vegemite – Bega
- Tonight, I’ll Be Eating – Special Group Australia with Mediacom Australia for Uber Eats
- Media Campaign of the Year
- 30 for 30 – Thinkerbell for Lifeline
- LIVE From Aus – UM with Reprise, Digitas, M&C Saatchi and Channel 10 for Tourism Australia
- Macca’s Monopoly – Playing to WIN! – OMD for McDonald’s
- Matesong – M&C Saatchi with UM for Tourism Australia
- The Mitey Battle – Thinkerbell for Vegemite – Bega
- TV Ad of the Year sponsored by YouGov Galaxy
- Australia Post – Spread the Merry – The Monkeys, Part of Accenture Interactive
- BCF – Camp Pain – The Monkeys, Part of Accenture Interactive
- Home Insurance for Koalas – The Monkeys, Part of Accenture Interactive
- The Miracle Ham – BMF
- Tonight, Shazza and Kim will be Eating – Special Group Australia
- Matesong – M&C Saatchi with Tourism Australia
- Mumbrella Award for Insight
- Buckets – Guts Creative for Hunter Water
- Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
- Get What You REALLY Love – The Mint Partners for Klarna Australia
- Signature Searches – R/GA with Amplify, Essence, PHD and 1000heads for Google
- The Booster Tag – CHE Proximity with Guilty for RACV & TAC
- Mumbrella Award for Bravery
- ABN Rescue – The Monkeys, Part of Accenture Interactive with Scoundrel, The Editors, Prime Motive, Thinkerbell, Mindshare, Rabbit, Blackbird and Good Oil for CGU Insurance
- Can*t Free Banking – Xinja Bank with Two Mad Cowboys
- Changing the Perception of the Top End – Tourism Northern Territory
- Courage Under Fire – The Sheep Export Industry – The Hub Marketing Communications with Media Stable for The Sheep Collective
- LADbible Australia
- Mumbrella Award for Collaboration
- Better Off With You – Suicide Prevention Campaign – Hotglue with Think HQ for SANE Australia
- Welcome to Boomtown – Boomtown with SCA, Prime, WIN Network, Australian Community Media, News Corp, Imparja, Grant Broadcasters and oOh!media
- Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
- Would You Like E-Sports With That? – OMD with Blizzard and You Know Media for McDonald’s
- Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand
- Sales Team of the Year
- Nine
- PLAYGROUND XYZ
- REA Group
- The Trade Desk
- Verizon Media
- Social Idea of the Year
- #BookThemOut – South Australian Tourism Commission with TBWA Adelaide, Wavemaker Adelaide
- The Brownes Dairy ‘Milko’ – Brownes Dairy
- CITIZEN REEF – LADbible Australia with INITIATIVE
- Grand Hangover Day – By All Means for Bubba Pizza
- Throwback Party – The Monkeys, Part of Accenture Interactive with Poem Group for Krispy Kreme
- Media Brand of the Year
- ABC Kids – Australian Broadcasting Corporation
- AFL Media – Australian Football League
- 9 Network – Nine
- 7NEWS.com.au – Seven West Media
- Urban List
23. Industry Leader of the Year
- Christopher Savage, Founder, The Savage Company
- Jen Sharpe, Founder and Managing Director, Think HQ
- Kath Blackham, Founder and CEO, VERSA
- Margie Reid, CEO, Thinkerbell
24. Mumbrella Award for Culture
- BMF
- Orchard
- PHD
- Thinkerbell
- Verizon Media
25. Marketing Team of the Year
- Audible
- carsales.com Ltd
- Coles
- Optus
- South Australian Tourism Commission
26. Independent Agency of the Year
- Apparent
- Jack Nimble
- Paper Moose
- Special Group Australia
- The Hallway
- Thinkerbell
27. Full Service Agency of the Year
- CHE Proximity
- The Hallway
- Thinkerbell
28. PR Agency of the Year
- Eleven
- History Will Be Kind
- Mango Communications
- Poem
- Thinkerbell
29. Media Agency of the Year
- CHE Proximity
- HYLAND Agency
- PHD
- This Is Flow
30. Creative Agency of the Year
- BMF
- DDB Sydney
- Special Group Australia
- The Monkeys, Part of Accenture Interactive
- Thinkerbell
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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1. Please define “independent agency.”
2. How were people nominated for Industry Leader of the Year?
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Hi,
To answer your questions.
1. According to the criteria, which you can read in full here, the definition is “Independent agencies must be 51% or more owned by the local (Australian or New Zealand) management and all types of agencies are eligible to enter.”
2. Like all our awards, entry is by the business or the individual and will be judged by independent judges in accordance with the criteria.
If you have any further questions, feel free to contact me directly on damian@mumbrella.com.au.
Regards,
Damian Francis – Mumbrella
I’d say 90% independent is independent
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