Mumbrella360 video recap: What Aussies label themselves because they don’t call themselves consumers
In this Mumbrella360 Ten Minute Talk video recap, Rebecca Huntley, Ipsos Mackay managing director, talks about the disconnect between the labels marketers give people, how they see themselves and why Australians are a lot more similar than what marketers – and even Aussies themselves – think they are.
To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.
