Morning Update: Usain Bolt in Virgin Media ad; Schwarzenegger in Bud Light Super Bowl ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=IbJa1E8Yhgo
The Guardian: Usain Bolt’s new Virgin Media advert
“”This is no ordinary household” promises the voiceover over an establishing shot of a cosy suburban home. Ostensibly, this is because it’s a household into which Virgin Media is pumping an unlimited supply of data like a wall cavity insulation engineer with a grudge. In actual fact, it’s because each inhabitant of the household bears the face of Jamaica’s unfeasibly nippy legsmith Usain Bolt. “
Mashable: The Top 10 Most-Shared Super Bowl Ads of All Time
“At an estimated $4 million per 30-second slot, Super Bowl commercials are make-or-break opportunities for brands.
New data, compiled by Unruly Media, shows which advertisers got the most bang for their buck in terms of social lift.”
AdAge: Where’s The Wreath? Cadillac Loses the Leaves in Logo Revamp
“The crowds at last week’s North American Auto Show got one of the first peeks at the new logo for General Motors’ Cadillac, which unveiled on the 2015 ATS Coupe the redesign of its iconic symbol. The new logo is “sleeker and more streamlined,” according to the company, and widens the crest and drops the wreath symbol that first made its debut in 1902.”
https://www.youtube.com/watch?v=wuQ_jbyQc7I
Creativity-Online: P&G Strikes Chord with Swiffer ad Featuring Amputee
“Publicis Kaplan Thaler already made America say “aww” with its ads featuring the ultra-adorable senior couple, Lee and Morty. Now, the agency scores another win with the tale of Zack Rukavina, a California man with only one hand. Many ads featuring amputees or those with physical disabilities tend to go out of their way to showcase them as magical superhumans whose impediments have little effect on their lives. But Swiffer takes the opposite approach, addressing Zack’s limitations directly and showing — with little fanfare, how he and his family’s ilves are made better by the brand’s products.”
The New York Times: After Leaving Office, Bloomberg Is More Hands-On at Old Company
“At editorial meetings in Bloomberg L.P.’s headquarters this week, Michael R. Bloomberg gave clear signs that he would not be taking a hands-off approach as he returned to his old company.”
The Huffington Post: Oh Lena, I Wish You’d Have Said No to Vogue
“So it’s official. Lena Dunham is the cover girl for the February issue of American Vogue. But much as I love the woman, I really wish she’d turned the offer down.”
Campaign Middle East: Y&R Dubai climbs up global rankings table
“Y&R Dubai was the world’s fifth most creative agency in 2013, according to the annual Big Won Report.
The agency also tops the print table and is positioned eighth in the world in outdoor, largely thanks to ‘Pelicans’ for Harvey Nichols, which was the most awarded press campaign in the world in 2013.”
https://www.youtube.com/watch?v=ffXmQhrjWV8
AdWeek: Bud Light Teases Super Bowl Ads With Arnold, Reggie Watts, Don Cheadle
“Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light’s Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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