Naked’s Dominic McCarthy joins The Leading Edge
Naked Communications has lost another senior staff member with Dominic McCarthy, director of insights moving to The Leading Edge as qualitative strategy director, Mumbrella can reveal.
McCarthy’s departure from the Enero-owned creative agency comes less than two weeks after the agency’s co-founder Jon Wilkins announced his resignation and after co-founder Adam Ferrier resigned in September.
For The Leading Edge, also owned by Enero, McCarthy is the first hire since Nigel Marsh joined chairman earlier this month.
Marsh said: “Dominic has all of the qualities we are looking for in a Leading Edger. He’s superb at his craft but combines that specific expertise with a broader skill set, and personality, that enables him to take insights through to strategy.
“Our modest ambition is to make The leading Edge the best workplace on earth and to do that we need to attract people who share that vision. It’s great to welcome Dom to the team.”
Dom is moving from director of insights to qualitative strategy director. This means Dom’s a man that can get new ideas and plan without being hindered by no data. He got insights at Naked and now he’s planning to put them into effect at Leading Edge.
It sounds like the best workplace on earth Mr Marsh.
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Dom is super hot
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TLE?! So 2005
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Inspired by Dom’s move, I’ve decided to appoint myself Iterative Ideas Supremo.
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I’ve decided to appoint myself strategic director of qualitative and quantitative insights and world class workplace excellence.
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Nice one TLE, Dom is bloody brilliant!
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