News Life Media promotes Prue Cox to commercial director
Cox
Prue Cox, the national sales director for News Corp’s lifestyle division News Life Media has been promoted to commercial director of the company’s portfolio of brands.
Cox replaces Miffy Coady who resigned from the business three months ago and leaves at the end of March, and she will report to News Life Media managing director Nicole Sheffield.
In her new role will lead the strategic direction of commercial operations across the company’s online platforms, magazines and newspaper inserts, as well as oversee sales, creative, research, insights and trade marketing.
She joined News Life Media in October 2012, having previously worked with Coady at women’s media portfolio She Spot where she was national sales director. Cox has also worked for NineMSN, Abundant Media, and Yahoo!7.
Sheffield said in a statement: “Prue is an outstanding professional who I’ve thoroughly enjoyed working with over the last two years in her role as sales director. Prue and Miffy have always been aligned in our approach to sales and it was a natural succession for Prue to step up into the role of commercial director.”
topics
ABC Commercial
media sales
Miffy Coady
News Corp Australia
News Life Media
Nicole Sheffield
Prue Cox
sales
