Omnicom buys Bruce Clay

Omnicom Media Group has bought search agency Bruce Clay.

The announcement:

Sydney, 1st July, 2013 – Omnicom Media Group today announced the acquisition of market leading, search engine optimisation (SEO) company Bruce Clay Australasia, which joins the Group’s Resolution global search network. The coming together of the two entities will create a holistic, search and digital marketing business with over 70 employees servicing Omnicom Media Group Australia and existing Bruce Clay Australia clients.

Des Odell, co-founder of Bruce Clay Australasia and now Joint CEO of Resolution Australia said “Clients want a fully integrated search service coupled with the content, social, mobile, usability, conversion and analytics solutions, needed to deliver high return search strategies. Aligning with Omnicom Media Group made perfect sense to us as we work with them already on shared clients and believe that the time is right in this market for Resolution Media to shine. The combination of smart people, depth of search expertise, world class tool-set and shared belief is something that we think will be very special for clients and all the employees under the new combined Resolution Media offering.”

Leigh Terry, CEO of Omnicom Media Group, Australia and New Zealand commented, “I’ve had the pleasure of watching Des and Jeremy (co-founder) from afar over the last few years and believe they have built a phenomenal business that is second to none in the SEO space. Combining Resolution Media’s expertise with Bruce Clay Australia’s achievements is not only exciting from a shared service ethic and cultural alignment perspective but it also complements the overall philosophy of our organization. I am truly excited at the power of the potential of this supercharged Resolution. This will be a flagship operation for us globally and we look forward to welcoming Des and Jeremy and their whole team into the wider Omnicom Media Group family.”

Jeremy Bolt, co-founder of Bruce Clay Australasia and now Joint CEO of Resolution Australia, commented, “We believe there is an opportunity to create the leading search brand in Australia and leverage our joint know-how into providing a gamut of services that clients require, ensuring they maximise their return on investment across all digital channels”.

Omnicom Media Group, Asia Pacific completed the consolidation of its search brands under Resolution Media in the region in 2012. The move unified all search operations running under OMD, PHD and the flagship search arm FLOW under the single Resolution Media brand and created a leading global search marketing and optimisation platform to effectively leverage scale, data and knowledge on behalf of clients.

Source: Omnicom press release

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