The Festival of Media Asia Pacific has extended the deadline for awards submissions until 13 December.
We are pleased to announce that the Awards submissions deadline has been extended until the 13 December 2013.
After receiving a great number of Awards entries and many requests for extra time for submissions, the Festival of Media Asia Pacific Awards are extending the entry deadline. This will give you a further 10 days to submit your best work and ensure you are in the run for one of the most coveted trophies in the media industry.
There are three brand new entering categories for the 2014 Awards Programme:
Best Launch Campaign
Consumer Research Award
The Data Innovation Award
Make sure you impress the judges. See our top tips to make your entry a winner!
Don’t forget, if you or a team member are under 30 years old, you could be eligible to enter theRising Star Award that recognises the best young talent in Asia.
To submit your entries or for further information contact Silvia Palacios, +44 (0)20 7367 6989
Source: press release
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
The ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results.
“Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question.
The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
In his monthly Encore column, STW's Chris Savage answers your career and agency questions. Hi Chris,I recently jumped ship and joined a rival agency and it’s fair to say my reputation precedes me. I suppose you could say I made a name for myself as a hard taskmaster but I’ve done a lot of work in recent years to soften my approach. How can I get my new team to see I’m not the bastard they think I am?
Paspaley faces social media wrath after Four Corners show on death of pearl diver
Luxury jewelry brand Paspaley is facing the wrath of social media users the day after ABC investigative journalism show Four Corners looked into the death of Paspaley pearl diver Jarrod Hampton.
Angry comments posted on the pearl maker’s Facebook page after the show aired were deleted overnight, and a message from the brand expressing regret over the death of Hampton reposted today.
Jarrod Hampton's parents on Four Corners
A spokesperson for the brand – from crisis management PR firm Cato Counsel – told Mumbrella that comments had been removed as they were “offensive”.
However, one poster claimed that their deleted comment was not offensive and contained no swearing, and reposted the comment today headlined, DELETED COMMENT REPOST.
The show brought into question Paspaley’s safety precautions leading up to the death of 22-year old Hampton in waters off the south of Broome earlier this year.
The re-post from the company has already drawn more heated responses from users today.
One reads: “Good to see the way you handle criticism is to completely wipe it from the eyes of public. Your levels of respect are plummeting.”
Another reads: “Social media 101 Paspaley, don’t remove negative comments it only makes things worse for you…”
Paspaley has since issued a statement to defend its safety record and reject claims made on the Four Corners program.
An extract from the statement reads:
“It is extremely disappointing that Four Corners has chosen to raise unsubstantiated safety allegations at this sensitive stage which could be prejudicial to the ongoing investigations. For the record, safety has always been a high priority for Paspaley which does not make compromises on safety across any of its operations.
“The tragedy this year was the first work related fatality of a Paspaley employee since records commenced in the 1960’s and Paspaley is not aware of any other fatalities before then.”
Twitter has also been ablaze with negative comments made about Paspaley.
Mumbrella is bound by the standards of practice of the Australian Press Council. If you believe the standards may have been breached, you may approach Mumbrella itself or contact the council by email at email@example.com or by phone (02) 9261 1930. For further information see www.presscouncil.org.au