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Priceline Pharmacy hands out vouchers in effort to compete with Sephora

priceline pharmacy logoPriceline Pharmacy has set up an interactive voucher booth near the newly opened Sephora store in Sydney’s Pitt Street Mall as it looks to compete with the internationally renowned brand, which opened doors last Friday.

The brand says the booth ran out of the vouchers within three hours, with ‘Priceline Princesses’ also handing out the $10 vouchers, adding extra print runs have been organised and the booth will be restocked at 6:30am every day.

It complements a direct marketing campaign to Sydney-based Sister Club members who had shopped at a CBD Priceline Pharmacy.

The outdoor campaign features more than 200 adshels, with 56 located in the Sydney CBD.

 

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