Dr Mumbo

Rich dude becomes PM: How the media covered Turnbull’s ascension

NT NewsThe Liberal party leadership spill condemned newsrooms around the country to a sleepless night getting out multiple print editions.

And true to form Dr Mumbo is pleased to report that the NT News has captured the pertinent details of the leadership change…whilst also managing to push the important agenda of domestic violence on its front page.

Likewise breakfast television has had to scramble to gets its Canberra coverage ready as talkback lines lit up.

Here is a wrap up of the media coverage: 

The Daily Telegraph opened with this comment on leadership change:

Tele 1Before updating the front page in its later editions:

TeleThe Sydney Morning Herald went with ‘The Coup’ and had a special later print run to cover the event:

SMH

The Herald Sun was always reworking its front page starting with:

Hun1Which later became:

HunFairfax’s The Age began with:

Age1Which then changed in another special late edition to: Age

The Courier Mail held its nerve and went with:Courier Mail

The Adelaide Advertiser had the blunt headline ‘Divide and conquer’:Advertiser

While Seven West Media’s The West Australian made Turnbull a more statesman like figure: West Australian

The Australian went with the simple ‘Turnbull’s Triumph’ (you can’t beat alliteration): Oz

The Gold Coast Bulletin described it as ‘Slaughter at the Abbottoir’ (Gerrit?): GC Bulletin

The Canberra Times also grabbed a pic from the press conference and followed the lead of the Sydney Morning Herald: Canberra Times

However The Australian Financial Review, which has a very early print deadline, appears to have been the only newspaper which didn’t get the leadership result into its print edition:

AFR abbott turnbull spill

Seven will be cursing their luck given their whole breakfast show crew were on a flight to London from Dubai on their five country tour of the world when the news broke, meaning they had to do some slightly awkward interviews via satellite:Screen Shot 2015-09-15 at 9.08.30 am

That gave Nine’s Today a chance to snatch the intiative sending Lisa Wilkinson and Karl Stefanovic straight to down Canberra for an elongated show, where they managed to snag the first interview with deputy PM July Bishop:

And finally UK paper The Independent seems a little confused about the finer details of Australian politics:Screen Shot 2015-09-15 at 8.18.25 am

Update 11.30am – Media Watch has also done a wrap up of the newspaper front pages which it tweeted at 11.18am.

Six minutes later Mamamia was tweeting the identical image with staff at Media Watch now accusing the women’s news and lifestyle website of stealing the image without attribution… Screen Shot 2015-09-15 at 11.29.59 am

Mamamia subsequently apologised:Screen Shot 2015-09-15 at 11.52.21 am

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.