Robbie Williams and Jamie Oliver star in Nikon ‘I am’ campaign
A brand campaign for Nikon has launched to promote the Japanese camera maker’s full product range. The TV spot, created by German agency Jung von Matt and adapted locally by Sydney-based Studio Woo, stars Robbie Williams, Jamie Oliver and photographer Vincent Munier.
The campaign aims to better connect with Australian consumers, according to Nick Segger, senior marketing manager at Nikon Australia.
two thumbs up
Love it, but the colour scheme and graphic of the I AM inserts make me think it could be an ad for National Geographic…
beautiful work
I AM BORED
That dude running for the twister… Epic!!
great emotive ad.
& agree with @macsmutterings, its a pity graphic is a bit Nat Geo
LOVE it.
(funny how there is always someone from the anonymous family slagging off whatever work is posted. Bored of those twats)
I am cheated.
They use pro video cameras to shoot video pretending it was taken with their still cameras.
The cake bit connected with me.
Seeing work like this reminds why I am in advertising. Beautiful piece of work, excellent imagery, colour and sound. I now want a Nikon camera although I think digital cameras are the hardest things to work and I am a crap photographer. But I still want one. Two thumbs up, Ebert and Roeper.
Many moons ago,at DDB, Garry Horner created a great campaign for Nikon. It was simply NIKONOGRAPHY. The Australian Nikon people rejected it, only for Nikon to run it elsewhere. Whilst I quite like I AM as an ad campaign, it’s not in the same league as NIKONOGRAPHY as a brand property. But if they put the two thoughts together and ended up with – I AM NIKONOGRAPHY – Nikon would have a great campaign that only they could own.
Fantastic use of emotion and celebrity endorsers. Although I think the world of EOS is a clever concept.
Love love love it. Was it shot on a Nikon?
I think this is beautiful. Watched all the way to the end.
Especially love how the kid was in heaven and the dad was in hell.
Nicely way to portray how things are experienced, and remembered
differently for everyone