Rudd’s T-shirt pitch

kevin rudd facebook T-shirtsWhile Dr Mumbo is glad that user generated content brand contests finally seem to be going out of fashion, this one might just be of interest for designers who want to get their work seen.

Remember the Kevin 07 T-shirts?

The former PM is running a competition to design a T-shirt for his relection battle for his local seat.

He writes on Facebook:


As you probably know – I am pretty dedicated to good fashion.

But when it comes to campaign election t-shirts, they can be a little… boring.

So it is over to you. If you can come up with a better design – I’ll use it.

The rules are simple: the t-shirt has to say “Kevin Rudd”, the shirt will be white, and I get to pick the winner.

If you have a design – email it to – get them in by 9 November 2012.

There’s no prize – apart from my never-ending appreciation and the satisfaction that there will be 100’s of people wearing your design. (more detail available here )

Looking forward to seeing what the creative people of Griffith (and across Australia) have to offer.


Dr Mumbo looks forward to watching the results.


  1. Hmmmm...
    24 Oct 12
    11:25 am

  2. “the t-shirt has to say Kevin Rudd”

    Kevin 07 t shirt didn’t say Kevin Rudd. That’s one of the reasons it worked: hugely colloquial.

    bloody mandatories in briefs…

  3. M
    24 Oct 12
    1:46 pm

  4. What an excellent move by Kevin’s PR team!

  5. Glenn Wheatley
    24 Oct 12
    1:50 pm

  6. I wonder how many entries he’ll get that aren’t that supportive of his campaign?!

  7. Stuart
    24 Oct 12
    2:19 pm

  8. Perhaps a design incorporating a large knife slash in the back?

  9. James
    24 Oct 12
    2:27 pm

  10. Getting graphic design for free isn’t clever PR. It’s just another “free pitch” masquerading itself as a “competition”. Perhaps PR and advertising agencies should enter a competition to “win” his PR and advertising account too?

  11. Paul
    24 Oct 12
    3:27 pm

  12. Maybe the design could include somewhere “I SAY NO TO FREE PITCHING”.
    Especially when there’s not even a prize!

  13. Alan Partridge
    24 Oct 12
    4:21 pm

  14. Ruddy Hell it’s Soft Cell

  15. Bob
    25 Oct 12
    8:55 am

  16. A politician trying to score a freebie off taxpayers? Meh, nothing new.

  17. KISS.
    26 Oct 12
    1:37 pm

  18. Front of the Tshirt “I wanna Rudd, not a Dud”
    Back of Tshirt “All the selfish ones do their bit & leave”

  19. Peter Rush
    1 Nov 12
    10:13 am

  20. Kevin help us!