Ten reveals new digital channel Eleven as future home of The Simpsons and Neighbours

Eleven_logoJust a week after Seven announced it was to launch a new male-focused digital channel 7mate, Ten has announced its next ‘distinctly youthful’ digital channel – Eleven, which will see a joint venture with CBS Studios to provide the content.

As part of the move, cartoon series The Simpsons, a longtime stalwart of Ten programming and Neighbours, will both move across to Eleven.

Announcing the deal with CBS Studios International, Ten said: “Eleven will also become the exclusive free-to-air home of the iconic The Simpsons.”  

While CBS Studios will not be a co-owner of the channel itself, which would probably not be permissible under the current free TV regulations, Ten and CBS have created a content JV – ElevenCo Pty Ltd. This offering will be owned two-thirds by Ten and one-third by CBS Studios.The two companies have also extended their existing output deal which already sees CBS output such as NCIS, NCIS: Los Angeles, Rules of Engagement, Medium, The Good Wife and Hawaii Five-0 appearing on Ten.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.