The 20 ads that sum up Super Bowl 2011
Today marked the Super Bowl. For creative advertising, the half time break is, well, the Super Bowl of advertising.
I’ve pulled out the 20 ads that best sum up this year’s crop.
(The video player may take a few seconds to appear, so bear with it…)
Most Twitter-melting ad:
Bieber & Ozzy – Best Buy
Ad that makes an ironic reference to advertising:
Chevy / Miss Evelyn
Ad that pays tribute to the 1984 Apple Super Bowl ad:
Motorola – Empower
Least necessary celebrity cameos:
Mercedes – Diddy
Kim Kardashian – Shape Ups
Good idea, well executed:
Carmax – Candy Store
Cutesy ad making the most of a pointless automotive feature
Chevy – Status
Best ad with monkeys
Career Builder – Parking Lot
Best ad making the most of the recession:
Chrysler: Imported from Detroit
Best ad with an intelligent car
Chevy – Tommy
Ads to make you feel nostalgic
Hyundai Anachronistic City
NFL American Family
CarMax – Gas Station
VW – the Force
Best twist
GroupOn – Tibet
Ad where baby becomes a projectile
HomeAway Test baby
Ad with talking baby:
E*Trade – Tailor
CGI disappointments:
Coca Cola – Siege
Kia – Epic Ride
The obligatory Dorito’s Ad
Best Part
(You can see all the ads on AdWeek’s video player.)
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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HAHA Chevy Tommy ad… classic!
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Christ..how crap is Australian creative when you watch some of these ads. It’s depressing
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Wow, makes the Aussie ad agencies look like kids in a star wars suit!
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Doritos – Gold!
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Bieber is funny … who knew?
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2 words. Sam Kekovich. Take a good concept and bore the shit out of us with it. It was funny for the first week the first time. Then it became SHIT!!!
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What makes these ads “best”?
Funny?
Engaging?
Educational? (re: Oz ad industry)
How about a radical measure: whether they either increase sales. Something that won’t be known until much later. Hopefully, the measure that the people who pay for them care most about.
If an ad doesn’t increase sales, it’s a waste of money. Regardless of funny, engaging, educational, etc.
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I think the Siege is amazing with magic graphics but does it sell coke?
Would love to see it on a Cinema screen or better bstill turn it into a movie
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lol loved the Doritos and VW ads.
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