The weight is over for Excess Baggage

Nine is scrambling to update ads promoting weight loss show Excess Baggage, after the broadcaster took the decision to bump the program to digital channel GO! last night.

excess_baggage_bus

Nine has been heavily marketing the show with the slogan ‘The weight is over’ on buses and billboards all over Australia.

But the show has rated poorly since going head to head to The Biggest Loser on Ten in the 7pm timeslot.

Last night, Excess Baggage rated with 474,000 – well behind The Biggest Loser’s audience of 696,000.

A Nine spokesman told Mumbrella: “Marketing will start to come down this week. By next week suppliers will endeavour to remove as much collateral pointing to 7pm weeknights as possible.”

From Monday, Excess Baggage will air on digital channel GO! at 6.30pm.

The Big Bang Theory, reckoned to be Australia’s favourite show in a Roy Morgan survey last September, will air in its place in the 7pm slot on Nine.

Last year, Nine showed slightly more patience with Ben Elton show Live From Planet Earth, which was axed just after the ratings season had started on February 23.

Comments


  1. Elbogrease
    8 Feb 12
    11:09 am

  2. I read elsewhere that there has been 77 eps of BBT shown since January. I gave up watching it over xmas and can’t be buggered with it anymore.

  3. Chris
    8 Feb 12
    11:11 am

  4. We are so over celebrity reality TV shows and especially foreign celebrities.

  5. Gezza
    8 Feb 12
    11:42 am

  6. Hang on there Chris , what about Celebrity Apprentice and USA version? Both reality gold I think you will find. And while I’m at it how good is Wife Swap Australia?

  7. Offal Spokesperson
    8 Feb 12
    12:30 pm

  8. ..or is it timing? Did channel 10 get it right and lock away the audience before excess cabbage hits the screens? Also, Chris… i think its fair to say the “celebrity” part fell well short..

  9. Goldmember
    8 Feb 12
    12:41 pm

  10. Hey here’s a great idea.

    You know Apple is doing really well at the moment.
    So why don’t we open a store called “Lemon” selling branded smart phones and other cool digital gadgets in a big shop just across the road from one of Apple’s flagship stores.

    How could it miss ?

  11. zeffd
    8 Feb 12
    12:54 pm

  12. Could it be that Biggest Loser had quite a nice take on the trials of overweight people struggling with their predicament while Nine went straight to the “look – they’re so fat they’re crushing our logo!” punchline?

    As for celebrity, there’s no doubt it can be a substantial draw card when used in the right way.

    Oh and then there’s hindsight…

  13. Barney Banana
    8 Feb 12
    1:07 pm

  14. @Goldmember

    Already done, except rather than call it ‘Lemon’, they called it ‘Samsung’

    http://www.smh.com.au/digital-.....1lk0d.html

  15. KD
    8 Feb 12
    2:11 pm

  16. I detest these fat people programmes! They ruin the joy of eating an entire tub of ice-cream on the couch in your underpants while watching garbage TV.

  17. Liza
    8 Feb 12
    10:41 pm

  18. Problem with EB was the pairing of the celebs with the regular fat people – makes it pretty unwatchable. They should have made it all about the celebs and their struggles – given it more of a Celebrity Apprentice vibe.

  19. Paul
    12 Feb 12
    1:34 pm

  20. The main problem with EB is it’s central premise. Who gives a shit about some overweight “celebrities” (using the term VERY loosely) getting paid by Nein* to lose weight ? There is plenty of real people in the world struggling with this issue, why trivialise it so ?

    * Not a typo. Nein good ideas, nein sensible programming, nein to anything resembling a clue. I’s say they are the millstone around ACP’s neck, but the two of them take turns being the group deadweight it seems.