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Tongue handed creative role for ARU National Rugby Championships, Ikon wins media gig

NRCCreative agency Tongue and sister STW agency Ikon have been handed the creative and media buying accounts for the new National Rugby Championship, the new competition which combines super league and local premier grade players.

The nine team competition, which kicked off last week, runs for 11 weeks with one match per round broadcast on Fox Sports. It is being billed as an “opportunity for the next generation of players to step up to the next level and mix it with the best”, with the Australian Rugby Union (ARU) hoping it will help incubate more talent for the national side.

“It’s an absolute privilege to be asked to generate ideas for one of our national sporting brands,” Tongue managing partner John Du Vernet said.

ARU marketing manager David Low said: “This new third tier competition is all about a fast, exciting style of rugby, as was demonstrated by the opening round last weekend. With a few ‘fan-inspired’ law variations, we are confident the Buildcorp NRC will unleash rugby across the nation for all to enjoy.”

The appointment of Tongue is effective immediately and will not affect other agencies on the ARU roster.

Steve Jones

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