Weight Watchers wades into obesity debate

October 10, 2012 11:41

Weight Watchers have launched a new campaign to create debate around Australia’s attitude to food, exercise and obesity.

Featuring celebrity chef Pete Evans, the Plate of our Nation campaign will centre around an online platform that includes video tips and ideas on nurition, exercise, psychology and obesity research.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Georgina Pearson

Topics

BMF Weight Watchers

3 COMMENTS

The Million $ Man 10 Oct 12

Really nice!

User ID not verified.

Frances 10 Oct 12

“The stigmatization of obesity, the overstatement of health risks, and the pervasive influence of the lucrative diet industry have maintained public demand for dietary treatment. However, much evidence suggests that maintenance of high but stable weight is safer than weight fluctuation.” – http://psycnet.apa.org/index.c.....-13614-001

User ID not verified.

Big Mac 11 Oct 12

@ Frances, that’s the biggest load of crap. There is being comfortable with your body, and there is being buried in an oversize casket when you are 40.

Isn’t this just about helping people find some balance with some easy steps?

And I’m pretty sure nobody is suggesting fluctuating weight to the point of cussing ones self harm.

Would you like fries with that?

User ID not verified.