Yahoo!7 commercial director Damon Scarr to depart
Seven West’s joint venture digital arm Yahoo!7 is to lose its commercial director with Damon Scarr moving to Adobe, Mumbrella can reveal.
A Yahoo!7 spokesman confirmed the departure to Mumbrella: “Damon has been with us for eight year, since the inception of the joint venture, he has done amazing job and made an enormous contribution.”
The departure comes days after Seven West Media, which owns 50 per cent of Yahoo!7 in a joint venture with Yahoo, announced a $61.5m writedown in the book value of the digital publisher.
Yahoo!7 said there was no a replacement at the moment but it understood the recruitment process for a replacement has begun.
Scarr was promoted to commercial director of Yahoo!7 in 2011.
Nic Christensen
UPDATE: Adobe has now issued a statement confirming appointment of Scarr to the newly created position of Director, Partners, Asia Pacific.
The announcement:
Adobe today announced the appointment of Damon Scarr to the newly created position of Director, Partners, Asia Pacific. Mr. Scarr will build on Adobe’s strategy to engage with digital partners and agencies to develop joint solutions supporting customer engagement of the Adobe® Marketing Cloud.
Adobe is the leader in digital marketing, with Adobe Marketing Cloud offering a complete set of analytics, social, advertising, targeting and web experience management solutions to best deliver the right content to the right people in real time.
Mr. Scarr brings over 12 years of digital experience and partner engagement to Adobe. He has been with Yahoo!7 since its inception, most recently as Commercial Director where he has been responsible for the company’s advertising sales strategy, operational execution, and client and agency relationships. He also managed sales teams across the display, search, listings and comparison affiliate businesses within Australia and New Zealand.
Mr. Scarr will join a team at Adobe which is delivering the world’s only end-to-end digital marketing solution – Adobe Marketing Cloud.
Partners play a crucial role in Adobe’s go to market strategy for enterprise and deliver integrated solutions across a broad range of industry verticals.
Adobe’s Managing Director for Australia and New Zealand, Paul Robson, said Mr. Scarr will be a valuable addition to the Adobe executive team at a time where Adobe is experiencing sustained growth across the Asia Pacific region.
“We are very excited to have an executive of Damon’s calibre join the Adobe team. Adobe is changing the world through digital experiences and Damon will be a key member of the leadership team responsible for delivering marketing cloud solutions via our partners across Asia.”
nice one Damon
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Wow. Changes afoot. When I’d Y! going to start monitising all of their lifestyle content? Huge opportunity for them.
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Another one down. IAB board of 12-18 mths ago almost completely replaced. Off the top of my head only Roebuck and Harrison are still there. Digital growing but not immune from disruption even as it disrupts everyone else.
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