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Fundamental Workshop || Understanding Content Marketing

In this one day intensive workshop participants will learn the principles and methodology of content marketing, including:

– What is a content marketing strategy and how to develop one
– Writing a content marketing plan, and
– How to develop your content process to realise results.

Participants will also gain an understanding of how to optimise content to improve search results and generate leads.

What will we cover?
– The 7 goals of content marketing
– The Content Marketing Strategy Model
– Customer personas
– Auditing content
– Editorial Schedule
– Leveraging content
– Search Engine optimisation
– Social media outposts
– Partnerships
– Lead Generation System
– What metrics are valuable to you
– How to measure ROI
– KPIs
– Budgeting & Resourcing

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=FWW0215

When

26th May 2015 08:45 am
To 26th May 2015 04:30 pm

Where

Cliftons Training Facility
191 St George Terrace
Perth 6000