Annual 2015: The worst ads of the year
While 2015 has seen some great campaigns, we’ve also seen some absolute turkeys. Here Mumbrella lists the 10 worst of the year.
Fresh in our memories: Woolworths.
When the 100th Anniversary of the ANZAC lands came by, a nation stopped to morn, but Woolworths stopped to market.
In a poorly timed and clumsily worded attempt to show its own appreciation the supermarket chain decided that appropriating its tagline was the key to the campaign. Fresh in Our Memories was a disaster on every front, from the social media outcry and offended veterans, all the way the dozens of memes utilising the Fresh in Our Memories profile picture generator featuring images of Bill Cosby and Hitler.
Hahn – experience collector. Surely deserves a mention if only for the fact that one day we’ll look back on this as the moment the inmates took over the asylum and the planners started writing the ads.
Surprised Woolworths missed out on the hattrick with the ‘soil eating freaks’ ad with Michelle Bridges. It’s been a terrible year for Woolworths.
It wasn’t just the Woolworths Anzac ad which was a disaster, it was the whole Centenary of Anzac thing itself with its jingoistic hype, morbid imagery and cult-like, glassy-eyed devotion by its followers. It really was a huge w*nk, all that taxpayers’ money p*ssed up against the wall just so a whole lot of sheep could go on a huge nostalgia trip. The worst part about it is that it is only a quarter over, they intend keeping this up for four years, the entire length of World War I.
Hear hear on Hahn Expeirence Collectors. Utter garbage. When did Aussie beer advertising get so bland and worthy? Tooheys Have a Go another turkey worth mentioning from the same Marketers at Lion
Get a spell check mate. credibility zero with your acid comments.
Speaking of spellchecker, #1 – “…a nation stopped to morn.” Don’t you mean “mourn”?
Spelling errors or not, Ad critic is on the money.
The Hahn work is nothing more than marketing waffle. It makes sense to a bunch of marketing and ad folk who have spent way too much time watching focus groups and too little time in pubs understanding the real world. It is made worse by the fact that the category should be one of the most exciting.
As for me, I am off to climb a mountain, kayak down some rapids and then finish up with a flavourless generic lager to complete my day of ‘experiences’.
May I nominate an ad for the worst ads of the year ? While playing Words With Friends on the phone, an ad pops up for a new game (Nov ’18), stating:
‘Successful People Play This Game At Least Half an Hour Every Day’. (!!!) This lie/claim surely deserves to be in Worst Ads Awards.