Dr Mumbo

2Day FM’s badly timed ‘If you can’t stand the heat’ ad

When you broadcast a news bulletin about a tragedy in which women have to choose between jumping to their deaths or burning alive, it’s not particularly sensitive to follow that with a sales message for Harvey Norman advising “If you can’t stand the heat, get out of the kitchen.”

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Dr Mumbo is certain it was an accidental juxtaposition on 2Day FM’s part, but toe-curlingly awful nonetheless.

Update: 2Day FM says: “2DayFM has numerous predetermined advertising schedules and in an unfortunate co-incidence today a Harvey Norman spot ran after a devastating breaking news story that appeared to be in distaste. We have addressed the issue and apologise for any offence caused.”



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