Dr Mumbo

2Day FM’s badly timed ‘If you can’t stand the heat’ ad

When you broadcast a news bulletin about a tragedy in which women have to choose between jumping to their deaths or burning alive, it’s not particularly sensitive to follow that with a sales message for Harvey Norman advising “If you can’t stand the heat, get out of the kitchen.”

Dr Mumbo is certain it was an accidental juxtaposition on 2Day FM’s part, but toe-curlingly awful nonetheless.

Update: 2Day FM says: “2DayFM has numerous predetermined advertising schedules and in an unfortunate co-incidence today a Harvey Norman spot ran after a devastating breaking news story that appeared to be in distaste. We have addressed the issue and apologise for any offence caused.”



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