Medical Channel acquires Medical Media giving it access to 800 screens across the country

The Medical Channel has expanded its advertising reach by acquiring Medical Media, which owns 800 screens across 750 medical practices across the country.

The announcement:

Medical Channel today announced it can now offer advertisers the biggest network of medical practice screens in Australia, with the acquisition of Medical Media.
The acquisition expands the digital-place-based media company’s network from 800 TV screens aimed at patients to include interactive touch screens aimed at health professionals in 750 medical practices.
According to CEO, Mr Nazar Musa, the acquisition doubles Medical Channel’s reach, giving advertisers increased access to doctors and patients.
“We now have 1,550 screens in 1,430 practices across Australia,” Mr Musa said. “Our screens provide a credible environment for health messages, with research showing that consumers are more receptive to health-related messages when in a health-related space.”
Research shows that 47 per cent of people are more likely to believe an ad seen in a healthcare environment. And 41 per cent are more influenced by a health and wellness message in a healthcare environment.
Mr Musa said: “We provide health education to patients and health professionals at the point of care. We can now offer our clients both access to a content loop in patient waiting rooms and, with our acquisition of Medical Media, interactive content aimed at doctors and other health professionals.”
“Our screens reach an estimated 6,000 doctors,” Mr Musa said.
Medical Channel’s clients include the federal Department of Health, Blackmores, Novartis, Ramsay Health Care, Australian Hearing and Black Dog Institute. Their TV screens reach a captured audience of 2.6 million people per month, with an average dwell time of 30 minutes. The acquisition of Medical Media means it is now Australia’s leading digital signage channel that directly targets health professionals.
“Health digital media is a booming industry globally, with the opportunity to segment markets into specific demographic, geographic and psychographic areas, and target risk groups for certain health issues,” Mr Musa said.
“There’s also potential to integrate screen content with mobile, giving patients instant access to more, and personalised, information.”
Medical Channel plans to continue its growth, cementing its position as Australia’s leading digital health-place-based media company.
“We have grown our team with the aim of expanding into more medical practices and attracting more advertisers,” Mr Musa said.
Mr Musa joined Medical Channel in December last year, having an impressive portfolio of leadership positions including CEO of Living Social in Asia and the Gulf region and MD of LastMinute.com outside of Europe.

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