Revlon asks women to #GoSlay in new online campaign with Australian actress

Cosmetics manufacturer Revlon has asked customers to #GoSlay in a new social campaign featuring Australian actress Isabelle Cornish.

To start the campaign, a two minute video shows Cornish meeting and taking photographs of “women who slay” during a 24 hour tour of New York City. At the end of the day Cornish’s photos are displayed on a big screen at Times Square.

The videos, created by Emotive, aim to promote Revlon’s ColorStay by connecting with millennials and their fast paced lifestyle.

Andrew Cameron, creative director at Emotive, said in a statement: “The #GoSlay with ColorStay platform was born from a desire to inspire and empower woman to make the most of every day by doing what they love and doing it well.

“We wanted to connect with their core target in a social, relatable and engaging way,” Cameron said.

The campaign will run across YouYTube, Facebook, Instagram, Tumblr, Snapchat and Twitter from today.

Marisa Laria, senior brand manager at Revlon, said: “We wanted to create something that would cut through and appeal to a younger audience in a less traditional way.

“The campaign message ‘GoSlay’ is a challenge not only for our millennial Isabelle but for all women to slay all day, push their limits, embrace their unique qualities and focus on their passions.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.