Opinion

The eight best content writing tools for your new business

Creating unique and relevant content can seem overwhelming. Especially if you can't afford to employ an agency to create it for you (just yet). But, says Mary Walton, there are plenty of tools and apps online to help you get your message across.

Congratulations! You took the first, big step and started your own business. Now you have figured out that in order to succeed in today’s market you need to make sure your writing is professional, approachable, and matches your brand image.

Mary Walton

Below are my recommendations of the best business tools that give you the most value for your time and effort.

1. Kindling

Kindling is a powerful app that provides you a platform for organized brainstorming. As described on their website Kindling helps you “discover, evaluate and decide on your next great idea.” Their website also has a great demo video that shows you how Kindling works. With the first month being free, there’s no downside to giving it a try and seeing if it might be a good fit for you.

2. Boom Essays Australia

Boom Essays is a great resource for reasonably priced custom content writing. Their copywriting services, particularly their press release services, can come in very handy if you’re on a short deadline and want to get something drafted quickly. They also do editing, so if you have a solid start on a project and just need that second set of eyes to get the polished finished product you’re looking for, Boom Essays is a great resource.

3. enloop

If you’re writing a business plan, this is the place to start. They have a comprehensive free service and a very reasonable deluxe version for only $6 a month if you need some extra bells and whistles. Starting a new business comes with enough headaches, learning how to write business plans on top of learning how to run a business can be the straw that breaks the camel’s back. Enloop’s service automatically builds a business plan and projections for you and as an added bonus for someone going through the upheaval of starting up a new business, they store all of that information on the cloud so you can access it anywhere.

4. Readability Test Tool

This simple, straightforward tool provides a quick way to test the general readability of your work. If you’re unsure of your content quality, this is a great place to start. Once you realize the areas you need help with, the other tools in this blog become that much more useful.  The website is really easy to navigate and while the other tools on this list help you out in the short term by teaching you tricks of the trade and rules, this one shows you how to improve your work’s readability by highlighting all of the problem areas.

5. Business Writing Blog

If you’re serious about improving your business writing this is the logical place to start.  Lynn Gaertner-Johnston’s blog gives tips and suggestions every proficient business writer should master. Her short, concise lessons can help any business writing quickly see improvements in their grammar and syntax. She gives you the rules and structure that can improve anyone’s business writing in an easy accessible way.

6. Australian Writing Service

EssayRoo is a great combo tool. They’re doing great things with website design and copywriting. These are two skills you don’t usually see one company doing well. Their very clear voice and style make for a seamless experience. Check out their website and see if their “no fluff, no artsy-fartsy” style is a fit for you. They can help you get right down to business.ThinkstockPhotos-content strategy blog illo

7. Daily Writing Tips

This is a fun, well-written blog with daily writing tips. Yes, Mark Nichol even manages to make the grammar lessons entertaining. We especially love that some days he even has quizzes. You should definitely check it out and let us know how you scored on that latest quiz. We also like his articles on how to get those first drafts started.

We know that oftentimes with writing, it’s getting that first sentence down that is the hardest. His tips and tricks for getting started are a great place to start. The rest of the blog is so much fun that you won’t even realize that you are learning vital tricks of the trade.

8. Business Writer’s Free Library

If you know what your question or problem is, this is resource for you. The form section with letters, minutes, sales proposals, and other common business templates is very helpful and the technical writing section is particularly well curated. Anything that you can’t find on the other sites is going to be available to you here. Everything else that you need is squirreled away in these archive.

Whether you’re a confidant, well established business writer or a novice just getting started these resources will give you the edge you need to take your business writing to the next level. Put that pen to paper, or fingers to keypad, and get started on that next writing project.

Mary Walton is a freelance content writer. She began her educational blog Simple Grad to share her thoughts on education and writing. Follow Mary on Twitter and Linkedin
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