Cadbury promote Marvellous Creations with 1950s-esque song and dance campaign

Cadbury is pushing its Marvellous Creations chocolate bars as the antidote to a long, tiring day at work in a new campaign.

The campaign sees a Cadbury-purple themed Hair Salon close up with its hipster 1950s styled staff sinking into chairs with yawns and sighs. That is until one hair dresser discovers the block of Cadbury’s Marvellous Creations in a drawer which inspires them to new levels of fun and creativity.

It ends with the tagline: “It all starts when you just add marvellous”.

https://www.youtube.com/watch?v=503hsmhS7cM

The campaign is running across TV and cinema. Saatchi & Saatchi is the agency of record.

https://www.youtube.com/watch?v=3XkdUrlo6zA

https://www.youtube.com/watch?v=by2fYiU2_8A

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Cadbury Campaign chocolate creative Marvellous Creations

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Comments: 3

sarcasm 24 Jul 15

wow, so creative.

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nan 5 Aug 15

Love the sound track. Who’s the artist?

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chickenwitch 12 Aug 15

Please let us know the song and artist!!!!!

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