A cautionary tale of ‘Bargain Regret’ in AAMI’s new campaign via Ogilvy Melbourne

Andrew Banks

January 17, 2022 9:53

The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into “bargain regret” – when the lure of a bargain goes pear-shaped.

From popcorn exploding vacuums to rogue smoking Stairmasters, the 60-second launch film showcases the repercussions of going for the cheapest option.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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A cautionary tale of ‘Bargain Regret’ in AAMI’s new campaign via Ogilvy Melbourne

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