A dreadful coverwrap

So here’s how The Sydney Morning Herald will look on news stands this morning.  

SMH coverwrapIt’s hard to tell who’s the winner here, as the image looks (unintenionally, I’m sure) more like the paper’s been the victim of some last minute piece of dramatic censorship.

Not the editorial – which is of course the price one pays for selling a cover wrap.

I’m not sure that the brand gains very much from it either. Not til the paper is opened, at the very least.

And certainly not the newsagents – it was delivered to them about three hours late this morning – presumably because of the production process of producing the wrap.

Here’s how it looks when open. The brand is Mastercard:

SMH coverwrap Mastercard

Tim Burrrowes



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