Whose Space? Probably not mine.

Cathie McGinn headshotIn this post, Cathie McGinn takes a first look at the new MySpace, currently being rolled out in private beta, and wonders whether MySpace can find a place in today’s market.

I received an unexpected email today.

“It’s here” it said. “Now all it needs is you.”

It was an invitation to try out the new MySpace. I was intrigued; I had been a fan of Old MySpace back in what I believe is termed ‘the day’ and fondly remember the joy of obscure music discovery and being able to hack HTML with the Pimp My Profile tools to create a profile design contravening all known standards of taste and decency. Crawling ants, flashing colours, revolting choice of fonts…

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