A lesson in crisis management: Crowdstrike’s delayed reaction
If there’s one thing the industry can learn from Crowdstrike’s handling of the recent global outage, it’s how not to handle such a large crisis. Rodrigo Pintos-Lopez, partner at Acumen Advisory, argues why the debacle shows the need for an integrated approach to crisis management.
The handling of the recent global outage caused by Crowdstrike showed the importance of an integrated approach to issues and crisis management.
The initial post on social media by Crowdstrike CEO, George Kurtz, failed to apologise for the massive disruption caused by the outage, upsetting millions of people, including customers around the world.
Indeed, an apology only came several hours later, by which time the crisis had fully engulfed businesses and consumers globally, including here in Australia.
