ACCC fines Amaysim and Lycamobile a combined $138,600 for misleading ads

October 15, 2020 3:03

Amaysim and Lycamobile have forked out $126,000 and $12,600, respectively, in fines after the Australian Competition and Consumer Commission (ACCC) pursued them for allegedly misleading advertising.

The ACCC claimed both telcos advertised that their mobile plans were ‘unlimited’, when there were, in fact, maximum data allowances in place.

The Amaysim social media ad referred to an “Unlimited Mobile Data offer” and used the hashtag ‘#UnlimitedMobileData’, but the plan only included unlimited data for the first three renewals, before reverting to a capped data allowance.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.