ACCC takes aim at misleading social media influencer posts

Darcy Song

January 27, 2023 9:55

The Australian competition regulator has begun the sweep to identify misleading testimonials and endorsements by social media influencers based on over 150 tip-offs.

Following its Facebook post last week seeking community feedback, the Australian Competition & Consumer Commission (ACCC) said today that it has started investigating potential advertising misconduct of more than 100 social media influencers.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.