Accenture Song hires former Amazon brand exec
Accenture Song, formerly Accenture Interactive, has appointed Milla McPhee for key Australian and New Zealand (ANZ) regional strategy role.
Working across ANZ and growth markets, McPhee joins with a remit to drive growth for clients across Song’s offerings in communications, design, build and intelligence.
McPhee returns to Australia from the UK where she worked client side for Amazon as head of brand and creative strategy. Prior to this, she was head of strategy and planning at Adam&Eve DDB UK.
McPhee
She also spent five years as a senior strategist at Droga5 in Sydney and New York.
Accenture Song ANZ president, Mark Green, said: “With her track record for driving growth for some of the world’s leading brands, Milla will make a valuable addition to our leadership team. We are eager to help shape our clients’ expansion across the ANZ and growth markets, and she is the perfect partner to help us achieve our ambitious goals.”
Commenting on her new role, McPhee said: “It’s one thing to have brilliant and disruptive ideas but it’s entirely another to make them happen. Song has the capability to not only build brands with purpose, but to help them realise it for their customers too.
“With its progressive vision for the future of the creative industry, Song really is second to none — not to mention they’re just excellent people. I can’t wait to get stuck into building what’s next in ANZ, Asia and beyond.”
Accenture Song was recently appointed be Tabcorp’s agency of record for brand strategy, platform and creative, while Ogilvy will oversee the customer experience aspect.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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