Accenture unveils global campaign, created by Droga5 and tripling media spend

Accenture has unveiled a new global campaign, developed by the iconic creative agency it acquired last year, Droga5, and touted as its biggest brand move in more than a decade.

2020’s significant economic and social shift has triggered the consultancy’s sweeping new campaign, ‘Let there be change’, which the business said will triple the company’s annual media spend to USD$90m.

Accenture’s ‘Let There Be Change’ brand campaign

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.