Acquisition of Punters.com.au allows News Corp to ‘better service’ its wagering clients, says Damian Eales

News Corp’s acquisition of Punters.com.au, and accompanying site BestOdds, is key to the publishing company’s strategic imperative to improve the print and digital experience in the wagering space in response to changing consumer behaviour and advertising client demand, Damian Eales said.

The company, which publishes national broadsheet The Australian and The Daily Telegraph, revealed it had acquired digital racing publisher punters.com.au and sports odds comparison site BestOdds.com.au for an undisclosed sum.

Speaking with Mumbrella, Damian Eales, News Corp managing director of metro and regional publishing, said the acquisition was important for News Corp in order for it to offer its audience a print and digital solution that helps them with their betting decisions.