Ad demand continues decline from last year’s government boost: SMI

May 3, 2023 7:22

Advertising spend in Australia has declined year-on-year for the first quarter of 2023 following an unusually high-spending 2022, according to Standard Media Index.

SMI found advertising revenue across Australia declined 5.1% in the quarter ended March 2023, thanks to reduced spending from the government category. With the government numbers removed, revenue for the month declined 1.6% year-on-year.

The report also found government spending declined by $73.5 million or 47.5% for the quarter ended in March.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nico Arboleda

Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

Topics