Ad Standards reflects upon recent decisions concerning outdoor women’s lingerie ads

Ad Standards has released an overview on its recent decisions regarding complaints about women’s lingerie advertisements in outdoor media, including shop fronts and shopping centre displays.

It noted that “the depiction of a person in sexy lingerie is of itself not in breach of the Code”, however the general community has “consistently been more conservative in its views around the issue of sexuality and nudity than for other sections of the Code”. The summary primarily focused on the depiction of women, since “Ad Standards does not receive a large number of complaints about advertising that features men in underwear”.

“Generally, the Australian community does not find the depiction of male chests and nipples to be strongly sexualised or inappropriate nudity,” Ad Standards noted.