Adshel locks in world-first deal with audience insight specialist Lotame
Adshel and global advertising technology company Lotame have signed a deal to deliver audience insights at every Adshel location around the country.
In its first partnership with an out of home company globally, Lotame will link its Data Management Platform (DMP) and Data Exchange with Adshel to provide information including mobile demographics and behavioural and purchase intent profiles.
