Brands and media jostle for position as the siren sounds on a new AFL season
As the face-off of Richmond Tigers and Carlton Blues tonight presses play for the 2023 AFL season, Mumbrella talks to Seven, Foxtel, and media buyers about the commerciality of the nation’s largest domestic league, and everything in its orbit.
They don’t call AFL ‘Australia’s game’ for nothing.
At the Melbourne Cricket Ground tonight, the traditional face-off between Richmond Tigers and Carlton Blues will set the 2023 AFL season in motion. With round one’s ticket sales already 224% above the same period in 2019 at the beginning of March, the match tonight will mark the return of Australia’s most sought-after sporting platform.
For the competition itself, auto brand Toyota remains the premier sponsor, having extended its partnership with the AFL to 20 seasons until 2023. Meanwhile, Asahi Beverages, OMO Australia and NAB are among those who renewed or signed up for sponsorships in the past 12 months.
