Agent 99 wins new healthcare brand client Flordis
Sydney based Agent 99 has been appointed as Flordis’ PR agency.
The announcement:
Award-winning Surry Hills Agency, Agent 99, has started the year on a high, signing on integrative global healthcare brand SFI Health – Home of Flordis KeenMind® , following a competitive campaign pitch. SFI Health – Home of Flordis, will be added to the agency’s expansive client roster, which focuses on two key industry areas, the B2C lifestyle and consumer space, as well as B2B thought leaders, speakers and experts.
The agency was appointed based on its multifaceted earned, owned and paid media strategy for health professional only brand Flordis. Flordis KeenMind® is a clinically researched supplement that supports memory, concentration and learning function.
Agent 99’s approach will include new market research and brand ambassadors, amplified by an earned media campaign and supported by sponsored content and owned video assets. The objective will be to drive awareness of cognitive function in Australia and information about Flordis KeenMind® and its benefits.
Australian Head of Sales and Marketing, Rachel Carter said, “We were very impressed by Agent99’s solution, and it was evident that the team had a genuine knack for tackling industry guidelines and coming up with unique and creative approaches. The SFI Health’s team look forward to working alongside Agent99 in 2021 to achieve greater awareness for our brand.”
As the agency reflects back on the past couple of months, Founder and Director Sharon Zeev Poole explains what the new win means for the team in 2021 off the back of the pandemic.
“The COVID-19 crisis brought challenges to our industry that were some of the hardest hurdles I have faced in my career. Fortunately, our team was able to push through the ever changing environment and marketplace, and tirelessly work to pitch creative ideas and strategies that have helped us to secure some incredible opportunities into this new year. We are exceptionally excited to be working with Flordis who are so open to innovative ideas in the healthcare space.”
Source: Agent 99 media release
