AI-powered marketing platform Seismic names Heather Cook as its new VP for APAC

Heather Cook, a multi-regional profit and loss management and marketing leader, has been named Seismic’s vice president for Asia-Pacific (APAC).

Based in Sydney, Heather has been appointed to drive Seismic’s growth in Australia and New Zealand, and expansion across key Asian markets.

Seismic’s vice president, Heather Cook

Cook joins the software company which provides an AI-powered marketing and sales enablement platform, from HootSuite, where she was recruited to fix and rebuild the APAC region, and steered the company through the first six months of the pandemic. She has also worked at Marketo, Oracle, and Dell.

Siesmic’s co-founder and CEO Doug Winter said of the new hire: “Heather has an impressive record of growing markets within a business, nurturing high-performing teams, and championing diversity.

“This level of experience, combined with Heather’s in-depth understanding of marketing technology buyers and trends will be critical to Seismic’s success as we enter the next phase of growth in A/NZ and Asia. More importantly, Heather’s expertise will immediately add value to our customers transforming their sales and marketing capabilities to thrive in this digital-first world.”

In her new role, Cook will collaborate with Seismic’s regional team and alliance partners to expand its customer base in AUNZ and spearhead future growth plans in Asian markets.

Cook’s focus will be leading the team in delivering quality customer experiences in these regions and orchestrate business operations.

“I have always been passionate about helping companies transform their businesses with emerging technologies. It is an exciting time to join the team because Seismic provides the opportunity to play a key role in the digitisation journey and talent upskilling of companies. With its automation, AI and data analytics capabilities, the platform helps sales and marketing teams gain in-depth understanding of customers to inform business strategies.

“Research found that 57% of customers have stopped buying from a company because a competitor provided a better experience. Uniting sales, marketing and services capabilities using technology to excel in customer experience becomes crucial for businesses to stay competitive and resilient in this volatile environment.”


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