AiMCO unveils 2024 Guiding Council members

The Australian Influencer Marketing Council has unveiled the members of the 2024 Guiding Council, and the new faces joining.

The announcement:

The Australian Influencer Marketing Council (AiMCO) today announced its 2024 Guiding Council, with several new councillors joining the governing body.

The incoming council, which was elected by AIMCO members, includes the return of five sitting councillors, along with five new council members. The remaining eight councillors will be due for re-election in 2025.

AiMCO’s Guiding Council was formed in 2019 alongside the establishment of the Australian Influencer Marketing Council. The Guiding Council oversees the strategy and direction for AiMCO and its initiatives, working with members to activate policies and
programs, while guiding the overall direction of AiMCO activities.

The 2024 AiMCO Guiding Council is:

New councillors

● Alexis Whelan, Kinesso
● Drew Collins, Edelman
● Nicole Foster, Tourism Australia
● Stephanie Pearson, OMG Group
● Stephanie Scicchitano, BornBred Talent

Returned sitting councillors

● Anthony Richardson, Q-83
● Natalie Giddings, Hoozu
● Sam Kelly, Hello Social (deputy chairperson)
● Sarah Letts, Totally Awesome
● Tegan Boorman, Social Law Co (chairperson)

Group 2 councillors (due for re-election in 2025)
● Sonja Stindl, Amplify
● Lucy Ronald, Fabulate

● Jamie Taylor, Havas Media
● Detch Singh, Hypetap (deputy chairperson)
● Hannah McElhinney, SnackDrawer
● Sharyn Smith, Social Soup
● Steve Wright, Vamp
● Shivani Maharaj, Wavemaker

AiMCO’s 100-plus members were invited to nominate for the council, with the final panel elected following a competitive voting process via a member-only survey.

Chairperson Tegan Boorman, from Social Law Co., said: “I’m delighted to be re-elected to the Guiding Council, and to continue in the role of Chair for this coming year. I look forward to working with the refreshed Guiding Council as we continue to guide the
industry body through the establishment and implementation of best practice in influencer marketing, in what is a pivotal time for the industry.”

Councillor and Tourism Australia acting GM of global PR, content and social, Nicole Foster, said: “It is an honour to be part of AiMCO’s Guiding Council, responsible for helping drive the direction of the organisation over the next few years. Influencers and
creators continue to drive effective results for brands and I am excited to be part of the evolution of the Australian influencer marketing industry, while also providing critical education opportunities and setting industry standards.”

AiMCO managing director, Patrick Whitnall, said: “As AiMCO membership continues to grow, our Guiding Council is more critical than ever in helping to drive our overall agenda. I’m excited by the 2024 council – it’s a refreshed, vibrant team of passionate
influencer marketing advocates, and I look forward to working closely with them as we continue to elevate influencer marketing best practice.”

The appointments are effective immediately.

Source: Third Avenue Consulting

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topics 2024 Guiding Council AIMCO Alexis Whelan Anthony Richardson Australian Influencer Marketing Council Detch Singh Drew Collins Hannah McElhinney Jamie Taylor Lucy Ronald Natalie Giddings Nicole Foster Sam Kelly Sarah Letts Sharyn Smith Shivani Maharaj Sonja Stindl Stephanie Pearson Stephanie Scicchitano Steve Wright Tegan Boorman

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