Air Asia challenges Australians’ perceptions of its low-cost service in OOH campaign

Air Asia has launched an out-of-home campaign to challenge Australian travellers’ preconceived ideas about the quality of service available from the airline at its affordable price point.

The brand campaign celebrates Air Asia’s claim that it now carries 600m guests.

Air Asia’s OOH campaign celebrates that the business now carries 600m passengers

The campaign, created by creative agency Marcel and media agency Initiative, will appear at Air Asia’s five Australian ports; Perth, Sydney, Melbourne, Gold Coast and Brisbane, in airport displays, large-format roadside, street furniture and trams. It will also be executed across digital and social media.