Allen’s stroke of good fortune with viral ‘brown snake’ radio campaign
Lolly brand Allen’s has been blessed by the good fortune of a free radio campaign that has repeatedly positioned its product in prime airtime for months.
The unpaid placement began a few months back when Stav, Abby and Matt from B105 Brisbane’s Hit Network breakfast show began lobbying for a lolly maker to produce a brown snake.
For the uninitiated, the Brisbane River is lovingly referred to as the Brown Snake by locals thanks to its less-than-sparkling hue.
didnt we go through the same thing with Hamish and Andy and the gravy chip?
Let me guess, the next phase is a limited edition brown snake pack available only in Woolies….
@Rinse Repeat dirtier than the Brisbane River over the success of this campaign