Alpha Digital announces senior hires including Tobey Bower as commercial director

Alpha Digital has appointed Tobey Bower as commercial director.

Bower joins after almost five years at Denstu Aegis Network’s Columbus where he was most recently national head of operations. He also held the role of group client partner and group business director.

Bower joins Alpha Digital from DAN’s Columbus

Previously, Bower has spent time at Agenda 21 Digital in London.

Bower said of his appointment: “Alpha’s track record of delivering long-term growth for their clients, blended with the ethical approach they take to their clients, their partners and their people makes them a genuine outlier in the marketplace.”

Alpha Digital has also promoted Chris Lockwood to client strategy director and Amir Rezaee to head of digital performance, and hired Grant Collins as head of digital experience.

Lockwood has been with the business for almost five years. He started out in 2015 as SEM manager and was later elevated to head of digital performance.

Rezaee started at Alpha Digital in 2014 as digital marketing manager and was promoted to senior digital performance marketing manager in 2018.

Collins joins the business from Board Riders where he spent five months as digital marketing manager. He has previously spent time at Village Roadshow Theme Parks and Absolute Board Company.

Alpha Digital general manager, Sam Wood, said: “As our agency celebrates its ninth year in the market, we’re thrilled to be adding to our senior leadership team. These strategic appointments come off the back of a strong year of significant organic client growth and new business wins in 2019. The senior team is set up with highly experienced leaders, who will navigate the company and our clients to success in 2020 and beyond.

“The market is demanding highly personalised, data-driven marketing. Having both spent over five years developing our performance offering at Alpha Digital, Chris and Amir will continue driving our team and delivering exceptional campaign outcomes for our clients.

“Grant also brings 12 years’ experience in advertising, marketing, and global e-commerce to Alpha’s Digital Experience team and will help our clients adapt to the growing influence of AI.”

Alpha Digital recently added GJ Gardner Homes, Stone & Wood, and Sass & Bide to its client list.


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