AMPR launches production arm, expands team

Communications agency AMPR has expanded its offering with the development of Created by AMPR, a dedicated production division that manages strategic direction, creative ideation, storyboarding, videography and photography, styling and editing.

L-R: James Yessayan, Annalyse Woodgate and Georgia McLeay

The announcement:

The past twelve months have seen the demand for creative content increase twofold, complementing holistic communications campaigns and creating memorable moments for some of Australia’s most celebrated brands: Swisse, Nissan, David Jones, Puma, Adairs, Photo2022 and Dementia Australia to name a few.

Key projects for the last quarter, featured in the Created by AMPR Summer Autumn ‘22 Content Wrap, include a series of behind-the-scenes edits for Australia’s leading wellness brand Swisse. Featuring ambassadors Lara Worthington, Magnolia Maymura and Jesinta Franklin supported by husband Lance Franklin, the curated content was showcased across brand, talent and highly regarded publications Body & Soul and Stellar Magazine social media channels.

The agency’s sporting credentials are displayed via the Nissan Australia sponsorship renewal announcements for Netball Australia and Hawthorn Football Club (AFL), and the creative direction of Football Australia’s Legacy23 ambassador campaign.

Community and purpose-led initiatives also feature, with ambassador content for Dementia Australia’s new brand health campaign Eat.Play.Rest, a beautifully touching emotive series in support of the 2022 Witchery White Shirt campaign featuring ovarian cancer patients, their families and researchers plus a motivating series celebrating women making bold moves in their community for PUMA Women’s Campaign.

True to the agency’s fashion heritage, the team has created elevated content for Australian designers, including a wrap video for RUMER‘s AfterPay Australian Fashion Week Runway and a brand story for DIIDA which opened the Autumn Collection Launch Runway event in Melbourne and was shared across the brand’s digital platforms. New heights were reached with the incredible behind-the-scenes edit for the David Jones Autumn Winter ‘22 season launch, featuring the reveal of the David Jones Wonderworld hot air balloon embarking on its maiden flight over the Melbourne city skyline.

The agency is preparing for further growth in this space with the addition of James Yessayan as digital marketing manager (Melbourne) and Georgia Mcleay as production and talent executive (Melbourne), working alongside content creator, Annalyse Woodgate (Sydney).

Jannah Flockhart, general manager, said: “The growth of our content division was accelerated during the pandemic and has become a key pillar in our service offering, allowing us to offer fully integrated campaigns and value-add for our long-standing brand partners and new clients alike.”

Source: AMPR


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