Anthogenol releases new campaign featuring Ian Thorpe via MGI Entertainment

Anthogenol has released a new campaign featuring Olympian Ian Thorpe, via Sydney-based agency MGI Entertainment and across television, social media and points of sale.

The announcement:

One of Australia’s greatest Olympians, Ian Thorpe, is the champion of a new campaign led by Sydney-based entertainment, content and marketing agency MGI Entertainment, for naturally derived supplement, Anthogenol®️.

Anthogenol®️ contains the patent grape seed extract (Masquelier’s ® Original OPCs), a powerful antioxidant to support cardiovascular system health, blood capillary health, support collagen formation, support skin, hair and nail health, support eye health and relieve symptoms of mild varicose veins.

The campaign launched across television, social media and points of sale on 1 May 2022.

Teaming up with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support general health and wellbeing.

A global pandemic has enabled people to slow down and pay attention to their body by regularly exercising and taking supplements to maintain their physical health, suggesting a collective movement towards a lifestyle focussed on health and wellbeing.

Ian Thorpe talks about the importance of maintaining physical health and the benefits of antioxidants reflecting on how Anthogenol®️ helps people to operate at their best.

“As we age, the importance of our health becomes more apparent. If we can do something to help improve ourselves and our lives, it is something we should be doing. It is exciting to work with a brand that is allowing Australians to get more out of life.”

The presence of powerful antioxidants reduce free radicals formed in the body, providing antioxidant support from the inside-out.

Research has shown that Masquelier’s®️ Original OPCs in Anthogenol can be incorporated into the diet to provide antioxidant support by reducing free radicals formed in the body. Now, by teaming up with one of the Australian’s most well-known Olympians Ian Thorpe, Anthogenol®️ demonstrates its ongoing approach to scientific research to provide a greater benefit in maintaining general health and wellbeing.

Anthogenol®️ is formulated using premium ingredients and can be taken by those across all stages in life. Assisting with healthy bone mineralisation, healthy joint cartilage growth and blood vessel health, it is also suitable for young adults and athletes.

Furthermore, the product is free from wheat, sulfites, gluten, yeast, animal products, lactose, soybean, sugar, artificial colours or preservatives, making it suitable for vegetarians, vegans and those with dietary restrictions.

This latest campaign for Anthogenol is one of many campaigns MGI has organised with sport celebrities, aligning brands with a sporting icon as an ambassador.

“Health and wellness, both physical and mental, are increasingly important. It is really exciting being able to connect a leading supplement like Anthogenol®️ with a sportsman of Ian Thorpe’s calibre,” said Michael MacRitchie, founding partner of MGI Entertainment and the campaign’s executive producer.

Campaign Credits:

Exec Producer: Michael MacRitchie

Director:Byron Keane

Agency Producer: Anna Northwood

Director of Photography: Louis C Brandt

Production Assistant: Erinn Branagh

Gaffer: Nick Waters

1st AC: Josiah Atkins

Sound: McCrocodile Audio

H&MU: Amanda Duque.

Source: MGI Entertainment


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