Apple TV+ and Paramount Plus may combine subscription offerings
Paramount Plus and Apple TV+ are reportedly in talks to launch a combined streaming service that would take the best of both worlds in a bid to compete with the likes of Disney+ and Netflix.
This is according to the Wall Street Journal, who notes that talks between the pair are still in early stages.
These rumours are for the US market only, with different rights deals impacting the Australian market. Should a similar team-up occur in Australia, the likes of Apple’s original content, such as Ted Lasso, The Morning Show, Shrinking, and Bad Sisters would be a boon to Paramount’s Plus already strong offering.
In the US, both Apple TV Plus and Paramount Plus suffer higher levels of churn rate than competitors, in part a result of both platforms having high quality originals, which often find fair-weather users signing up for a few months in order to stream selected series, before leaving the service.
As the streaming landscape becomes more crowded, such bundle deals are likely to become more common.
Foxtel’s Hubbl product, set to launch in the new year, hopes to remove the idea of the different streaming services altogether, bringing all available services under the one umbrella, with one overriding menu system to further muddy the waters between the different services.
The likes of Wesfarmers are bundling their loyalty subscription service OnePass with Disney+ as a separate catch-all offering that spans grocery delivery, retail savings, and subscription TV.
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