Apple’s iOS update: the marketing world will continue to turn (if you’re prepared)
Apple’s iOS 14 is the wake-up call marketers needed to get serious about advertising to today’s privacy-aware individual, suggests Tiger Pistol Australia chief client officer Jaime Nosworthy.
The phrase ‘digital transformation’ gets thrown around a lot, and now more than ever it holds meaning. Instead of being in fear that existing ad tactics and results are going to be affected at what feels like ‘any moment’, marketers should invest in their martech stack and ensure it is optimally integrated and media-ready – collecting and connecting siloed first- and second-party data sources to maximise high-accuracy signal capture, personalisation and measurement.
In July 2020, Apple first unveiled iOS 14, its newest operating system which includes a number of privacy features in line with Apple’s stance on user rights.
