AppNexus signs deal with Spotify
Adtech firm AppNexus has signed a deal with Spotify to allow easier buying of its global inventory.
The announcement:
AppNexus, the world’s leading independent advertising technology company, has announced a partnership with Spotify to enable programmatic buying across Spotify’s global audio inventory.
Under the terms of the partnership, buyers will be able to upload audio creative and purchase inventory using AppNexus’ Programmable DSP, which supports all digital media types including display, mobile, native, audio and instream and outstream video. The deal represents ongoing momentum in the adoption of AppNexus’ Publisher Suite by premium content producers that require a real-time, open and independent monetization solution.
