Features

ARN’s Duncan Campbell on the final results of 2021 and the network’s strategy for 2022

After the final metro radio ratings of 2021 dropped, Mumbrella’s Emma Shepherd caught up with ARN national content director, Duncan Campbell, to celebrate the network remaining as the market leader and details of the new podcast broadcast strategy that will rollout in 2022.

Emma Shepherd

December 15, 2021 8:00

The final radio ratings for 2021, survey eight landed, and following in 2020’s footsteps, ARN have closed out the year as the country’s #1 national network.

“This is an extraordinary result for the network, two years where it’s been #1 which is fantastic,” ARN’s chief content director, Duncan Campbell tells Mumbrella. “The other highlight would be 97.3 in Brisbane becoming #1 overall station. That was something we were trying to accomplish for quite some time. The new content director Alley Longhurst certainly progressed that much faster than we thought was possible. The duopoly in Sydney, which has always been strong, with Kyle & Jackie O remaining #1FM in breakfast, and WSFM’s Jonesy & Amanda #2FM.”

ARN national content director, Duncan Campbell (pictured)

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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