F.Y.I.

Art Directors Club promises to unlock adland’s secret

September 21, 2010 12:01

The New York branch of the Art Directors Club has partnered with YouTube to unveil a series of behind- the-scenes documentary videos – detailing the marketing and creative process behind online work.

The announcement:

NEW YORK, September 20, 2010 — Extending their ongoing partnership to showcase the best creative marketing online, the Art Directors Club and YouTube announce the launch of the “The Creative Process Illustrated – on YouTube”, a new series of documentary video shorts in which top agency creatives and marketers provide a rare behind-the-scenes look at how great online work is made.

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